Ever wondered why some places seem to pull people back time and again? The david j. prior convocation center isn’t just bricks and bleachers—it’s a living hub of excitement, community, and culture. Whether you’re a sports fanatic, music lover, or someone who enjoys a buzzing local vibe, this center is more than worth your time.
Since opening its doors, the convocation center has become a landmark for locals and visitors alike. It’s hosted nail-biting basketball games, unforgettable concerts, graduation ceremonies filled with pride, and countless community events. But beyond the marquee events, what really makes this center special is the way it brings people together—bridging generations, interests, and backgrounds.
So, why write a whole guide dedicated to it? Because the David J. Prior Convocation Center isn’t just a venue—it’s an experience waiting to be discovered, mastered, and shared. In 2024, it’s set to offer even more, thanks to new events, updated facilities, and a growing buzz. If you’ve been here before or are planning your first visit, this guide will help you unlock every corner and make the most of your time.
A Brief History
The story of the david j. prior convocation center begins not so long ago but is deeply rooted in the spirit of community and education. Named after Dr. David J. Prior, a respected chancellor known for championing education and student life, the center was envisioned as more than just a sports hall. It became a gathering place—a modern arena for connection, celebration, and local pride.
Since its dedication, it has evolved from an ambitious project into a central part of campus life and the broader region. Every brick tells a story of hard work and vision: a place built not only for today’s fans and performers but also for future generations. Its timeline is dotted with thrilling games, heartwarming graduations, and performances that echo in memory.
In 2024, this history continues to grow, as new events add fresh chapters to its legacy. Understanding where it came from makes every visit richer—turning each step into a walk through living history.
Its Role in the Community
Beyond tickets and seats, what truly cements the convocation center’s importance is its heart: the people it serves. From student-athletes chasing victory to families cheering on local talent, it’s a space built to bring everyone under one roof. The center hosts fundraisers, expos, and community days—each transforming the arena into something entirely new.
Local businesses benefit from the crowds, while students gain real-world experience working events. In many ways, it’s both a stage and a classroom—a dynamic space that teaches teamwork, pride, and the value of coming together. And let’s be honest: there’s nothing quite like hearing a hometown crowd roar in support of its team or talent.
So, when people say it’s “more than a building,” they mean it. It’s a living, breathing centerpiece of local life that keeps growing in purpose and significance every year.
Location & Architectural Highlights
Where Exactly Is It?
If you’re new to the area, finding the David J. Prior Convocation Center is easier than you might think. Nestled on the beautiful campus of the University of Virginia’s College at Wise (UVA Wise) in Wise, Virginia, it’s perfectly placed between rolling hills and scenic landscapes that make the journey part of the adventure.
Driving in, you’ll spot it standing proud—a modern contrast to the classic campus buildings around it. Its strategic location makes it a breeze for out-of-town guests and locals alike. Close to main roads, with clear signage and nearby amenities, it’s designed to welcome anyone, anytime.
And here’s a local tip: if you can, arrive a little early. Not only do you beat the rush, but you also get to soak in the surrounding views—a picture-perfect backdrop for selfies or family photos before the event begins.
Unique Design Features That Stand Out
While its location makes it accessible, its architecture makes it memorable. Step inside, and you’ll see why. The arena combines functionality with aesthetic touches that elevate the experience. Think wide concourses for easy movement, modern seating designed for comfort, and acoustics engineered to bring every cheer and chord to life.
Look up, and you’ll notice the impressive roof structure—both a feat of engineering and a visual statement. Glass panels allow natural light to filter through, giving daytime events a warm, inviting atmosphere. At night, strategic lighting transforms it into a vibrant hub that feels alive with energy.
And let’s not forget the details: from sleek digital scoreboards to accessible seating areas, the design balances big-event capabilities with small touches that make every visitor feel valued. It’s this blend of grand and thoughtful that keeps people talking long after the final whistle or encore.
Events and Experiences to Enjoy
Sports Events You Can’t Miss
If you’re a sports fan, the convocation center is your arena. It’s the heartbeat of the UVA Wise Cavaliers’ basketball and volleyball programs, where every home game feels electric. Picture packed stands, chants echoing across the court, and moments that spark pride and passion.
Games here aren’t just about the score—they’re social events, a chance to catch up with neighbors, support student-athletes, and feel the thrill of live sports. Families often make it a tradition, friends gather for big matchups, and students fuel the spirit that makes every point matter.
And 2024 promises even more. Expect competitive rivalries, themed nights, and special halftime shows that add extra flair to the season. Whether you’re a die-hard fan or a casual spectator, it’s hard not to get swept up in the energy once the teams hit the court.
Concerts & Cultural Shows
Beyond sports, the david j. prior convocation center transforms into a stage where music, dance, and drama come alive. Over the years, it has hosted artists from local rising stars to nationally known performers, creating nights that audiences remember for years. In 2024, the schedule is even more packed, reflecting the center’s growing reputation as a cultural destination.
Imagine the lights dimming, the first notes striking the air, and thousands of fans rising to their feet—that moment is why people keep coming back. The acoustics, designed with live performances in mind, ensure every lyric and beat reaches the farthest seats with clarity. The stage setup can be adapted, allowing everything from intimate acoustic sets to full-scale productions with elaborate lighting and visuals.
The diversity of acts is part of the magic: country, rock, gospel, jazz, dance recitals, theater performances—you name it. For families, the annual holiday concerts and cultural festivals are favorites, offering entertainment that connects generations. For students, it’s a chance to see big-name artists without leaving town. Each event becomes a shared memory, one more thread in the community’s cultural fabric.
Community Gatherings and Expos
It doesn’t stop at music and sports. The center’s flexible design allows it to host everything from job fairs and expos to science festivals and local craft shows. For small businesses and artisans, these events are golden opportunities to showcase their work, while visitors discover unique products, services, and ideas.
Community gatherings turn the arena into a celebration of local identity. Graduation ceremonies, for example, fill the space with emotional applause as students cross the stage—a moment families treasure forever. Health fairs and nonprofit events draw crowds who leave not only entertained but informed and supported.
These events highlight the center’s deeper role: a space where community needs meet creative solutions. Whether it’s launching a new local initiative, hosting a regional conference, or simply bringing neighbors together, the convocation center adapts to the heartbeat of Wise County and beyond.
Insider Tips for First-Time Visitors
Best Seating Spots
The excitement of a live event often depends on where you sit—and at the david j. prior convocation center, you’ve got choices to match every preference. If you love feeling the energy of the players or performers up close, the lower-level seats are perfect. You’re right by the action, catching every expression, move, or shot.
Prefer a panoramic view? Mid-level and upper seats give you the big picture: the patterns of plays in sports, stage setups in concerts, and the crowd’s reactions as a living sea of emotion. Many locals swear by these seats because you get the thrill without missing any detail.
A little-known tip: certain corner sections combine great sightlines with easy access to exits, perfect if you like grabbing snacks or hitting the restroom quickly. And for those attending with family or larger groups, look for blocks of seats that keep everyone together without sacrificing the view.
Parking Hacks & Accessibility Info
Parking stress? It doesn’t have to be that way. The convocation center offers on-site parking lots that fill up fast during big events—so arriving at least 30–45 minutes early can save you a walk. If lots fill, overflow parking areas are available nearby, often with attendants guiding traffic to keep things smooth.
For accessible parking, designated spots are located closest to entrances, and ushers can help guests who need extra assistance. The center itself is thoughtfully designed with ramps, elevators, and seating for guests with mobility challenges. Whether you use a wheelchair, have temporary mobility needs, or are visiting with elderly family members, you’ll find facilities that make the experience inclusive.
Local visitors often park a bit further away and enjoy a short walk through campus—especially beautiful in the spring and fall. And if you’re coming from out of town, nearby hotels sometimes offer shuttle services during large events, so check in advance. A little planning makes arrival—and departure—so much easier.
Dining and Refreshments Around the Center
In-house Options
No event is complete without good food, and the david j. prior convocation center delivers. Concession stands serve game-day favorites like nachos, hot dogs, popcorn, and pretzels—perfect for keeping your energy up during a tense fourth quarter or encore. You’ll also find soft drinks, bottled water, and sometimes specialty items during themed events.
Over the years, the center has expanded its menu, adding healthier choices and local snacks that reflect the community’s flavor. Think fresh sandwiches, wraps, fruit cups, and even locally baked goods. For families with young kids, these options help balance fun treats with more nutritious bites.
The best part? You don’t have to miss a minute. Concessions are placed to keep lines moving quickly, and you can usually return to your seat with your meal in hand. The occasional limited-time specials—like holiday-themed cupcakes or local barbecue sandwiches—add a tasty surprise, so keep an eye out.
Nearby Local Eats
If david j. prior convocation center before or after the event, Wise, Virginia has a growing food scene worth exploring. Within a short drive or even walking distance, you’ll find family-run diners, pizzerias, barbecue joints, and sit-down restaurants serving Southern classics and international dishes.
For quick bites, local cafés offer sandwiches, pastries, and coffee, ideal for early games or afternoon shows. If you’re planning a full evening, consider reserving a table at a nearby restaurant—especially on event nights when crowds swell.
Foodies love discovering spots like local farm-to-table bistros or hidden gems known mostly to residents. Ask around, and you’ll likely get recommendations that tourists often miss. It turns a simple event outing into a full culinary adventure, making your trip to the convocation center even more memorable.
